Cedar Hill, Texas-based PepWear announced today that it will add Drum Corps International to its roster of brands this year.
PepWear additionally serves as the exclusive online and onsite merchandise partner of the Blue Devils, Santa Clara Vanguard, Cavaliers and Cadets.
This partnership will allow for an expanded retail footprint, selling the DCI brand in more places than ever before. PepWear, in collaboration with these world-class organizations, aims to find new ways of delivering an efficient merchandising model to the benefit of the drum corps activity as a whole.
“Partnering with DCI has been a long-term goal of ours and it has finally come together,” said Craig Johnson, CEO of PepWear. “PepWear now has the critical mass in the activity to deliver a truly world-class merchandising experience. We can’t wait to deliver our Event Merchandising Solution™ to DCI fans and families across the country.”
“PepWear is a great fit for our business goals and mission,” DCI CEO Dan Acheson added. “We’re always looking to generate and grow new revenue streams and we are excited to get started with PepWear.”
PepWear merchandise will be available this summer throughout the Drum Corps International Tour onsite and online at store.dci.org and drumcorps.pepwear.com.
About PepWear
Since 1987, PepWear has been commemorating youth achievements, offering merchandise for sale at competitive events. With deep roots in the school music world, PepWear has long term relationships with the leading state and national organizations involved in marching band, color guard and winter guard, and concert band and choir competitions. In recent years PepWear has launched its unique Event Merchandising Solution, combining world-class popup stores with high-quality products and the latest cloud-based technology with impressive results.