The corps put together a small brass and percussion ensemble that backed rapper Desiigner, as he performed his hit single “Outlet” as part of the MTV Woodie Awards.
SXSW, is a 10-day Austin festival that has featured a variety of events during its 30-year existence. In a sense, it’s a festival of festivals, including music, film, interactive pursuits, and a variety of conferences. SXSW Music is now the largest music festival in the world, with more than 2,000 acts spread out across six days.
MTV hosts the Woodies as a program of its college network mtvU. The event recognizes music voted as best by college students across the country, while also featuring live performances by up-and-coming artists that in 2017 included Desiigner, D.R.A.M., Lil Yachty, Jidenna, Khalid, and Starley.
Magonigal said that MTV producers contacted the corps just last Friday looking for 15 performers, including brass and drummers. With less than a week to prepare the act, the Genesis ensemble was provided a soundtrack to work with and to be utilized in arranging the accompaniment for Desiigner, a 19-year-old rapper from Brooklyn who has reached number one on the U.S. Billboard Hot 100 with his single “Panda.”
The Genesis ensemble consisted of current and former corps members. After a series of phone calls with the event producers, the Genesis staff and ensemble members hashed out the brass and percussion parts from the supplied recording. The group then met for an hour the day before the performance, followed by a half-hour rehearsal with Desiigner.
After another half-hour rehearsal the day of the event, it was time for Desiigner and Genesis to perform in front of thousands of screaming SXSW attendees in addition to people around the world who watched via MTV’s live streaming broadcast.
“The group members handled everything like pros and they had a blast,” Magonigal said. “We were given all-access passes to the event and it was a pretty incredible scene. Everyone really took to the kids and gave them a great experience. To be face-to-face with some of the biggest names in hip-hop today was a pretty amazing opportunity for these young musicians.”
The performance allowed Genesis to further develop its model for Genesis Entertainment, an offshoot of the organization’s drum corps that seeks opportunities to perform outside of typical marching music venues. Magonigal says the SXSW event demonstrated that Genesis Entertainment is “prepared to jump at a moment’s notice with a quality group. It is important for us to offer professional opportunities like this, keeping students engaged with the Genesis program, whether they march with our summer program or not.”