Drum Corps International
Hard Rock International joins Drum Corps International as an official sponsor of the 2010 DCI Tour

Hard Rock International joins Drum Corps International as an official sponsor of the 2010 DCI Tour

by Drum Corps International

Drum Corps International, leader in producing and sanctioning competitive events for the world's most elite marching music ensembles, is pleased to welcome the distinctive atmosphere and unparalleled guest experience of the world-famous Hard Rock brand to the ranks of its growing corporate partnerships.



As one of the most globally recognized brands, Hard Rock is known for music memorabilia showcased throughout its signature cafes, Hard Rock Live venues and Hard Rock Hotels and Casinos across the globe. Since 1971, the company has embodied the spirit of rock music paying homage to emerging and legendary performers throughout their leading entertainment and leisure company.



"From the partnership with Hard Rock International, to all that the company has to offer, DCI is going to rock this summer," said Kevin G. Kirby, senior director of sales, Hard Rock International.



Hard Rock Cafes offer guests a rock music dinning experience in each of their 131 cafes located in 52 countries – including the DCI World Championships hometown of Indianapolis, Ind. Inside each cafe is a unique display of wall-to-wall music memorabilia, collectible merchandise and great service all packed into an energetic music atmosphere. Serving great American fare, menu items include legendary burgers, smokehouse favorites and desserts.



"Each of these corps members have a passion for music and always deliver an exceptional experience," added Kirby. "Hard Rock is uniquely qualified to celebrate with the DCI network. We're a global brand renowned for its authentic collection of music memorabilia. Combine that with our city-inspired locations that mirror the key DCI destinations this summer and you have a simple recipe for celebrating every performance."



Hard Rock Cafes can be found in several locations featuring major Drum Corps International events including, Louisville, Denver, Minneapolis, Atlanta, Houston and Dallas, to name a few.



"Drum Corps International is proud to begin a partnership with Hard Rock International, a company recognized for its tributes to rock music artists and enthusiasts alike. As a leading event producer for the world's top drum corps, DCI shares with Hard Rock the same values of providing quality atmospheres of music entertainment and great family experiences," said John DeNovi, Drum Corps International Director of Business Development.



Learn more about Hard Rock International at HardRock.com.



Find a Hard Rock Cafe near you.

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