Drum Corps International announced today that it has entered into a partnership with In Tune Partners, LLC, publishers of In Tune Monthly magazine, to create and distribute its triannual magazine, DCI Today. As a result, DCI Today will be distributed as a special supplement to In Tune's October, January and May issues, as well as be mailed as a stand-alone publication. "Through our partnership with In Tune, DCI Today will now reach more music educators than ever and, a new audience of young music makers right in the classroom, while continuing to reach drum corps members, alumni and fans," said DCI executive director and CEO Dan Acheson. Under the terms of the agreement, In Tune writers, editors and designers will work with DCI staff to give DCI Today a design makeover and emphasize instructional content. Work will also be done to upgrade coverage of events and the activities of drum corps participants. "DCI Today has done a good job up to now, but with In Tune's classroom reach, it can now serve both teachers and students at a critical time and place of influence. Of all the opportunities to work with the In Tune team, that's what stood out most for us," said Ed Dempsey, DCI manager of strategic alliances. Advertising in DCI Today will continue to be a benefit of Drum Corps International sponsorship. "We've had extraordinary support from all corners of the music and music education worlds," said In Tune CEO Irwin Kornfeld, "but the drum/percussion community was among the first to take full advantage of In Tune's reach of young musicians and their teachers." Beginning with the October 2005 issue, In Tune, in cooperation with MENC, the leading Music Education National Association, will quadruple in circulation to reach more than 50,000 music making students and teachers in approximately 40,000 schools across the United States. "We like this coming together of media, education, musical instruments and equipment and competitive performance. Finding ways to help as many people as possible express themselves through music is what we've always been about," said Rick Drumm, president of Vic Firth., an In Tune advertiser and DCI sponsor.
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