Drum Corps International
Marching Madness: Watch the '06 Drum Corps International World Championship broadcast on ESPN360

Marching Madness: Watch the '06 Drum Corps International World Championship broadcast on ESPN360

by Drum Corps International

ESPN360 All-Access presented by Cisco will enable fans of Marching Music's Major LeagueTM to view the 2006 Drum Corps International World Championships online. Beginning March 1, ESPN360 - the signature broadband service from ESPN, will be available to all U.S. consumers with a broadband Internet connection, regardless of their service provider, as part of ESPN360 All-Access presented by Cisco. The special trial period will be highlighted by live online coverage of 61 men's college basketball games from the top conferences in the nation as part of ESPN's Championship Week coverage, and will also enable fans of the 2006 Drum Corps International World Championships to view both of the one-hour segments of the program on-demand.
"Following last summer's World Cup All-Access, College basketball's Championship week offers the perfect opportunity to let fans experience the game and everything around it on ESPN360," said John Kosner, senior vice president and general manager, ESPN New Media. "Fans will delight in the most comprehensive live and on-demand online sports video offering– a great way to usher in the best month in college basketball." To access the Drum Corps International content during the trial period starting March 1, log onto www.espn360.com. View this short walk-through for more information about accessing content on ESPN360.


"This will be a great opportunity for fans from around the country to access our program and experience ESPN360 in their own homes and offices," said Drum Corps International Communications Manager Chris Weber. "We hope our fans enjoy having the ability to view the program on-demand during this free trial period, and will also use this as another opportunity to enjoy the incredible performances of the world's most elite and exclusive marching music ensembles along with their friends and coworkers." Available normally in more than 15 million homes nationwide that receive high-speed Internet service through an ESPN-affiliated provider, ESPN360 delivers hundreds of hours of content each month. In 2006, the service delivered more than 200 live events including college basketball and football, IRL races, figure skating, collegiate wrestling and lacrosse, boxing, rodeo and more. Additionally, ESPN360 delivers highlights, on-demand episodes of popular ESPN programs such as "Pardon The Interruption," inside analysis, extended interviews, and other broadband extensions of ESPN televisions programs. "We're very pleased to be able to include the dynamic content from the Drum Corps International World Championships during this free trial period," said David Sweeney, Senior Director, Affiliate Marketing – Disney and ESPN Media Networks. "We're confident that DCI fans will enjoy the ability to view the World Championship performances in a whole new way through ESPN360." ESPN360 also features special event-specific channels of content, providing fans with a 360-degree view of the event. Recent packages include a look inside the heritage of the USC-Michigan match-up in the Rose Bowl, examining Bobby Knight as he broke the record for all-time men's college basketball coaching victories, and the Ohio State-Michigan rivalry. Each package included a mix of in-depth analysis, as well as content that provided historical context to these events including condensed archived games and historical interviews and features from ESPN's vast archive of content.
What is ESPN360? Find out in this video promo.
ESPN360's last "All-Access" period was from June 26 to July 19 and included extensive programming highlighted by live simulcasts of FIFA World Cup quarterfinal and semi-final games, helping make the 2006 FIFA World Cup the most viewed event in ESPN360's history. All ESPN360 content can be watched in a variety of screen sizes and fans can search the ESPN360 video library for a particular topic, share videos with friends and challenge friends in the original ESPN360 video games. The free trial period starts Thursday, March 1. Check it out at www.espn360.com.