After the successful showing of "The Countdown" in more than 400 movie theaters nationwide last Wednesday, the Indiana Business Journal has published an article about Drum Corps International's cinema broadcasts and the increasing number of entities that are taking advantage of this type of event to offset bottom line expenditures. In partnership with National CineMedia's Fathom Events, Drum Corps International has broadcast two theater events annually since 2004.



Read the article at IBJ.com.