As the countdown to the 2025 Drum Corps International Summer Tour begins, DCI today announced the launch of a new marketing and storytelling initiative: DCI to the Corps.
More than just a slogan, DCI to the Corps will serve as the unifying theme for the 2025 season, highlighting the people and passion that fuel the marching music activity. The campaign will spotlight the performers, designers, educators, tour staff, volunteers, medical teams, food crews, fans, and others who bring drum corps to life each summer.
“To the Corps captures everything DCI stands for,” said DCI CEO Nate Boudreaux. “It’s about grit, precision, and performance, but it’s also about the stories that unfold off the field. From the volunteers working tirelessly behind the scenes to the fans who’ve followed drum corps for decades, this campaign honors the full spectrum of dedication that drives our activity.”
DCI will roll out a series of behind-the-scenes features, personal stories, and multimedia content throughout the summer and beyond, offering a deeper look at the people who make each season possible on and off the field.
Rooted in the energy and passion of the drum corps community, DCI to the Corps aims to offer an in-depth connection to the people and stories behind the season.
