This month Drum Corps International received its “Silver Play Button” from YouTube, a recognition bestowed upon elite channels which surpass 100,000 subscribers.
“We know numbers on YouTube can get really big, but we hope you don’t lose sight of the reality behind that six-digit milestone,” stated a letter from YouTube CEO Susan Wojcicki included with the recognition. “Each and every person who has subscribed to your channel was touched by what you did. They were inspired, or challenged, or entertained.”
According to data tracked by SocialBlade.com, less than 1 percent of some 24 million YouTube channels have surpassed this subscriber milestone, putting Drum Corps International among an exclusive group of content creators worldwide.
“The performers taking part in the Drum Corps International Tour are remarkable, and the popularity and influence of the drum corps art form continues to grow around the world,” said DCI Sr. Director of Marketing Bob Jacobs. “Thanks to the global reach of YouTube, we are able to share a wide variety of content which entertains and inspires people from all walks of life.”
Drum Corps International published its very first video on the streaming video platform eight years ago on March 1, 2011, and since then has uploaded more than 1,500 videos resulting in nearly 30 million video views.
The channel currently features a mix of content including performance clips, news features, live broadcasts, and promotional videos covering Drum Corps International corps and the annual DCI Summer Tour.
“We are grateful to have such a powerful platform from which to share stories which highlight the commitment to excellence shared by everyone taking part in what we do,” Jacobs said. “We are extremely grateful to everyone who has subscribed to our channel, enabling us to achieve this significant milestone.”